"スマホならばガラケーよりも表現力が豊かだから，大型版権も好まれるはずだ，と仮説を立てた素晴らしいチャレンジャーな大手企業の若手経営者が突き進んで，地雷を踏んだ経緯を傍で見ていて思ったのですが，やはりユーザー評価からすると「効果で動画は要らない」とか「読み込みが遅い」とかいう書き込みがたくさん出てきます。もうね，2Dのシンプルな画像一枚がFlashか何かで動いてるだけでいいんですよ。
通勤電車でスマホを皆が使ってる状況中で，データが落ちてくると思いますか？ で，少し待ってやることといえば，画面を一回か二回タップするだけですから，画像も軽く，テキストも短く，紙芝居というよりは幼児向けの絵本を作るような感じで，簡単に自分が勝ったか負けたか分かればそれでいい，という方向性を突き詰めればいいんです。"
通勤電車でスマホを皆が使ってる状況中で，データが落ちてくると思いますか？ で，少し待ってやることといえば，画面を一回か二回タップするだけですから，画像も軽く，テキストも短く，紙芝居というよりは幼児向けの絵本を作るような感じで，簡単に自分が勝ったか負けたか分かればそれでいい，という方向性を突き詰めればいいんです。"
— 4Gamer.net ― 【山本一郎】コンシューマゲーム開発部隊がスマホアプリやソーシャルに何故適応できないか（メモ）
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